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Case Studies

Category:

Case Studies
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    Case Study

    Tarara Winery Brand & Wine Label Refresh

    Tarara Winery tasked Watermark Design with maintaining the brand equity built since their first grapes were planted, in 1987, as well as a personal attachment to the existing imagery. We were asked to bring the brand in-line with the quality of wine being produced today.

    The new wine label design is pictured above [Right]. We maintained the existing imagery by reducing it’s size and presence,

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    Tarara Winery Brand & Wine Label Refresh Tarara Winery tasked Watermark Design with maintaining the brand equity built since their…

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    SOUTH STREET BREWERY BRAND

    Click here to learn about our process and the development of the new South Street Brewery Branding & Label design, from logo to labels, merch, environmental design and more.

    To view the full South Street Brewery Brand, click here.

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    Click here to learn about our process and the development of the new South Street Brewery Branding & Label design,…

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    Crafting a Truly Unique Brand

    Every client has a different problem to solve and message to convey. This is why having a process that utilizes a range of creative methods is so important.To deliver a message in a way that is both successful and unique, having a variety of tools to utilize is essential. For the modern day designer, it can be tempting  to use only one medium, the computer. With incredibly responsive programs, vast capabilities, it can be easy to overlook mediums that can play such an important role in designing a brand that is truly unique.

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    Every client has a different problem to solve and message to convey. This is why having a process that utilizes…

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    Case Study : Rosemont Rebrand

    Watermark was selected to guide Rosemont of Virginia in a refresh turned rebrand, as they looked into how they wanted to perceived in the market and on-shelf. The following walks you through the process.

    Click here to download the Case Study

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    Watermark was selected to guide Rosemont of Virginia in a refresh turned rebrand, as they looked into how they wanted…

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    What is a Brand Refresh?

    Branding. The ‘it’ word of today. Branding means creating a cohesive message and experience across your brand, no matter where the customer meets your company. From your visual brand identity (think ‘logo’) to your website, social media, print and advertising, merchandise and signage, it should all deliver a consistent experience.

    Watermark can start with a brand at any point. We can start from scratch or we can start in the middle, where a business already has an identity but no marketing collateral.

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    Branding. The ‘it’ word of today. Branding means creating a cohesive message and experience across your brand, no matter where…

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