To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the exciting prospect of revamping their brand. Embarking on their 31st anniversary, the VAFF team wanted to give this festival, already expansive in it’s regional draw & national guests, a fresh face to solidify their place in the national scene. The goal was to create a sustainable and forward-looking brand to reinvigorate, while maintaining familiarity for returning guests.

Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

What is Dairy Market?

‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

For the seventh consecutive year, Watermark was asked to create the campaign artwork for the Virginia Film Festival. Each year, the film festival draws in an increasingly larger crowd with its thoughtful line-up, reflecting on the nation’s current conversations. This year the festival shared over 150 films, with 44 sold out screenings with specials guests including Spike Lee, William H. Macy, Ezra Edelman, Trudie Styler, and Margot Lee Shetterly.

Inspired by this continuous growth,

Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.

Hunter Smith, the head of Champion Brewing, has tapped local and national brewing talent to descend on Charlottesville and help our community through a collab brew, beer garden, street fair and more. Together with a long list of local retailers and restaurants, Charlottesville will band together to raise money for Unity Cville.

The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration print materials. Our directive was to make it feel like a party, within the University’s brand standards. And a party it was, with live performances by Leslie Odom, Jr., Andra Day, and the Goo Goo Dolls.

The commemorative program included a sculptured blind emboss of the bicentennial logo on the front tag, followed by a half sheet of vellum featuring Thomas Jefferson’s original drawing of the rotunda,