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    Dairy Market Brand Development

    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

    What is Dairy Market?

    ‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

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    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects…

    CATEGORIES  Case StudiesCommunityRecent Work
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    Virginia Film Festival 2017 Campaign artwork

    For the seventh consecutive year, Watermark was asked to create the campaign artwork for the Virginia Film Festival. Each year, the film festival draws in an increasingly larger crowd with its thoughtful line-up, reflecting on the nation’s current conversations. This year the festival shared over 150 films, with 44 sold out screenings with specials guests including Spike Lee, William H. Macy, Ezra Edelman, Trudie Styler, and Margot Lee Shetterly.

    Inspired by this continuous growth,

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    For the seventh consecutive year, Watermark was asked to create the campaign artwork for the Virginia Film Festival. Each year,…

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    Heal Charlottesville

    Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.

    Hunter Smith, the head of Champion Brewing, has tapped local and national brewing talent to descend on Charlottesville and help our community through a collab brew, beer garden, street fair and more. Together with a long list of local retailers and restaurants, Charlottesville will band together to raise money for Unity Cville.

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    Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.…

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    UVA Bicentennial Program Design

    The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration print materials. Our directive was to make it feel like a party, within the University’s brand standards. And a party it was, with live performances by Leslie Odom, Jr., Andra Day, and the Goo Goo Dolls.

    The commemorative program included a sculptured blind emboss of the bicentennial logo on the front tag, followed by a half sheet of vellum featuring Thomas Jefferson’s original drawing of the rotunda,

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    The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration…

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    Charlottesville 29 Campaign

    Each year, Charlottesville 29 (the OG of local foodie blogs) holds a restaurant auction to benefit the Blue Ridge Area Food Bank, consisting of 29 once in a lifetime experiences crafted exclusively for this auction. Simon approached us to develop campaign materials to distribute to local restaurants to raise awareness about the auction.

    Thank YOU, Charlottesville 29, for allowing us to be involved.

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    Each year, Charlottesville 29 (the OG of local foodie blogs) holds a restaurant auction to benefit the Blue Ridge Area…

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