With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the shelf for the craft beverage and packaging industry. 

1. Vivid Color

Every year Pantone chooses a color of the year. For 2019, pantone chose coral. So what does this tell us about packaging trends? No, we don’t believe all labels will be coral colored. However, we can deduce that there is a cultural desire for vivid,

To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the exciting prospect of revamping their brand. Embarking on their 31st anniversary, the VAFF team wanted to give this festival, already expansive in it’s regional draw & national guests, a fresh face to solidify their place in the national scene. The goal was to create a sustainable and forward-looking brand to reinvigorate, while maintaining familiarity for returning guests.

We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT: The Best of Design Awards. The PRINT Magazine RDA (Regional Design Awards) is the industry’s most prestigious and well-respected American design competition, featuring the top design work & studios from each region of the United States. We are proud to recognized as a premier design studio in the Southeast. The Chesapeake Series will also be featured in the the HOW + Print book The Best of Design,

A customer walks into a store and they look at a shelf of craft beverages that they have NEVER TASTED. They want to try something new, and all they have to go on is what they see on-shelf. The product that tells them what they want to hear is the one they are going to buy.

Source: CNBC

We are excited to be participating in the growth of canned wine. We have several new projects in the works, putting quality wine in a more convenient package. Canned wine is approachable and accessible, which invites bold, vibrant, and fun aesthetics targeted at a younger market. The design possibilities are endless and we can not wait to share more of what we are working on!

According to a September 2018 article (link above):

• Sales of canned wine grew 43 percent in the U.S.