Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    Virginia Film Festival 2018

     

    To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the exciting prospect of revamping their brand. Embarking on their 31st anniversary, the VAFF team wanted to give this festival, already expansive in it’s regional draw & national guests, a fresh face to solidify their place in the national scene. The goal was to create a sustainable and forward-looking brand to reinvigorate,

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      To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the…

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    Watermark Named Regional Winner in PRINT Design Awards

    We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT: The Best of Design Awards. The PRINT Magazine RDA (Regional Design Awards) is the industry’s most prestigious and well-respected American design competition, featuring the top design work & studios from each region of the United States. We are proud to recognized as a premier design studio in the Southeast. The Chesapeake Series will also be featured in the the HOW + Print book The Best of Design,

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    We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT:…

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    Does your Packaging Match your Product? How to Sell More!

    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product next to yours selling out?

    A customer walks into a store and they look at a shelf of craft beverages that they have NEVER TASTED. They want to try something new, and all they have to go on is what they see on-shelf. The product that tells them what they want to hear is the one they are going to buy.

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    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product…

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    Canned wine is no longer a fad, it’s a $45 million business

    Source: CNBC

    We are excited to be participating in the growth of canned wine. We have several new projects in the works, putting quality wine in a more convenient package. Canned wine is approachable and accessible, which invites bold, vibrant, and fun aesthetics targeted at a younger market. The design possibilities are endless and we can not wait to share more of what we are working on!

    According to a September 2018 article (link above):

    • Sales of canned wine grew 43 percent in the U.S.

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    Source: CNBC We are excited to be participating in the growth of canned wine. We have several new projects in…

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    Dairy Market Brand Development

    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

    What is Dairy Market?

    ‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

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    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects…

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