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    5 Trends in Craft Beverage & Packaging for 2019

    With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the shelf for the craft beverage and packaging industry. 

    1. Vivid Color

    Every year Pantone chooses a color of the year. For 2019, pantone chose coral. So what does this tell us about packaging trends? No, we don’t believe all labels will be coral colored. However, we can deduce that there is a cultural desire for vivid,

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    With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the…

    CATEGORIES  Design Tips
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    Canned Cocktails, Taking Craft Spirits on the Road

    You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to Cutwater Spirits, everyone is diving in.

    Why can your cocktail?

    Portability:
    It’s tough to stuff 2-3 bottles plus a mixer in your backpack or beach cooler, but a few cans of your favorite bartender-crafted cocktail? No problem. Plus it solves the age old problem of ‘no glass in the pool area’. “In fact,

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    You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to…

    CATEGORIES  Design Tips
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    6 Things Design Can Do For Your Wine

    At the recent Wines and Vines Packaging conference in Yountville, CA we sat in on a Nielsen presentation titled “A Common-Sense Guide to Winning with Bottle Design”. While there were many excellent topics discussed, we would like to focus on the portion that listed the ‘6 Things Good Design can do for Wine’ and break down exactly how design can influence your sales.

    For those of you who do not know, Nielsen meticulously researches and measures consumer habits to understand what they are watching and buying.

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    At the recent Wines and Vines Packaging conference in Yountville, CA we sat in on a Nielsen presentation titled “A…

    CATEGORIES  Design TipsNews
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    Planning Your Branding

    We often receive e-mails from breweries, wineries & distilleries in-planning asking for rough timelines to take into account as they start to plan their branding.

    Often, start-ups are focused on the financials and forget that the branding process, which is just as necessary for successful launch, takes several months if you want to open with all of your ducks in a row. And, this really applies to any business, including body products or home goods.

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    We often receive e-mails from breweries, wineries & distilleries in-planning asking for rough timelines to take into account as they…

    CATEGORIES  Design Tips
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    10 Things I have learned in 10 years of business

    This post is somewhere between a thank you note, a love letter and a blog post from me, Darcey Lacy, Founder and Creative Director of Watermark Design. I have been blessed with the opportunity to start a passion project and to grow it into an award-winning design studio & business over the last 10 years. I was just going to say thank you, thank you SO much, but I thought it would be more valuable to you to share a few things I have learned along the way as well.

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    This post is somewhere between a thank you note, a love letter and a blog post from me, Darcey Lacy, Founder…

    CATEGORIES  Design TipsInspiration
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