Watermark is a deliberately small branding studio. We hone in on your specific industry challenges to create a unique, high-quality design that outpaces your competition.

As highly-trained creatives, we diligently research your business and target market to create your brand, from your logo to your online presence, packaging, and beyond.

Headquartered in Charlottesville, Virginia Watermark has been helping clients create, launch and elevate their brands since 2007.

We are a deliberately

small branding & packaging studio. We hone in on your specific industry challenges

to create a unique,

high-quality design that

outpaces your competition.

 

As highly-trained creatives, we diligently research your business and target market to create your brand, from your logo to your online presence, packaging, and beyond.

Watermark is a deliberately small branding studio. We hone in on your specific industry challenges to create a unique, high-quality design that outpaces your competition.

As highly-trained creatives, we diligently research your business and target market to create your brand, from your logo to your online presence, packaging, and beyond.

Headquartered in Charlottesville, Virginia Watermark has been helping clients create, launch and elevate their brands since 2007.

We Value the Craft

With thousands of free fonts and images readily available, it’s easy to get lost in the crowd. So, how does a designer continue to bring fresh life into design, to express a client’s vision in a way that is completely individualized?

 

At Watermark, we have found that using our hands to begin every process is essential in achieving this. Even against any design program, the speed and freedom you have on paper to brainstorm and generate ideas is unparalleled.

We Value the Craft

With thousands of free fonts and images readily available, it’s easy to get lost in the crowd. So, how does a designer continue to bring fresh life into design, to express a client’s vision in a way that is completely individualized?

At Watermark, we have found that using our hands to begin every process is essential in achieving this. Even against any design program, the speed and freedom you have on paper to brainstorm and generate ideas is unparalleled.

We Value the Craft

With thousands of free fonts and images readily available, it’s easy to get lost in the crowd. So, how does a designer continue to bring fresh life into design, to express a client’s vision in a way that is completely individualized?

 

At Watermark, we have found that using our hands to begin every process is essential in achieving this. Even against any design program, the speed and freedom you have on paper to brainstorm and generate ideas is unparalleled.

We Value the Craft

With thousands of free fonts and images readily available, it’s easy to get lost in the crowd. So, how does a designer continue to bring fresh life into design, to express a client’s vision in a way that is completely individualized?

At Watermark, we have found that using our hands to begin every process is essential in achieving this. Even against any design program, the speed and freedom you have on paper to brainstorm and generate ideas is unparalleled.

OUR TEAM

Darcey Lacy

Founder, Creative Director
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Jena Thielges

Senior Graphic Designer
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Sean Raynor

Graphic Designer
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Sarah Hade

Graphic Designer
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OUR VALUES

No Grit, No Pearl

We want clients who have an ever-expanding horizon line and who want to lead, not follow, in their industry. They are committed to exploring something unique that hasn’t been seen before, are eager to delve into design, and understand the value of its impact. We invest our passion and expertise in you, and in turn ask for your trust.

Personal 1-On-1 Service

By being a small company, we are able to personally manage each project that you propose to us in a one-on-one environment. You speak directly with your brand manager and team at every turn, and they guide you through the best decision for your project based on research and our expertise.

Long Term Partnerships

Whether starting early on your brand or re-envisioning your current look, by keeping your entire brand under our multi-disciplinary firm, you will have cohesiveness between projects, and designers who know the in-depth provenance of each component in your brand. We consider the future implications of each step you take, and our ultimate goal is that we want your brand to not only be beautifully distinct enough for the world to take notice, but that it is successful through consistency and innovation. We want to help as you grow and change.