When Watermark partnered with Friends of Cville to brand Charlottesville’s Downtown Mall, we knew the logo was only the beginning.

A place this loved needed an identity that lives where the community does. So we built a full system around it: a custom illustration suite drawn from the mall itself ( the lampposts, the café tables, the storefront arches, the mountains in the distance), a palette inspired by its lively energy, and an anniversary lockup marking 50 years since 1976.

Now it’s out in the world, from banners down the brick-paved strip, to storefront windows, utility boxes, merch and more. The new Cville brand doesn’t just represent this place, it lives here now.

Happy 50th anniversary Downtown Mall!
#Cville #visitcharlottesville #shoplocalcville #lovecville #downtowncville ...

A few days of inspiration, connection, and creativity at FAB 2026. ✨

We loved spending time with so many talented women shaping the future of food, beverage, hospitality, and design. From thoughtful conversations and fresh ideas to new friendships and familiar faces, we left feeling energized by the passion and innovation within this incredible community.

Thank you to everyone who shared their story, struggles and successes to make this year`s conference so memorable. ...

Every great brand starts with a story worth telling. For @sunora_bacanora that story is rooted deep in the Sonoran desert – its cracked red earth, its agave fields, its untamed wildlife. Watermark built a brand identity as wild and intentional as the land it comes from.

The illustrated iconography at the heart of the system – a desert eagle, flowering agave Pacifica, and a coiled snake – captures the spirit of Sonora in a single scene. From there, every element of the packaging was designed to match the same intention – from the custom bottle to a hand-stamped wood cap and metallic seal medallion, the kind of details you notice the moment it’s in your hands.
El espiritu de Sonora

#agavespirits #agavelovers #sonora #bacanora #packagingdesign ...