A new tide is rising – from CBD beverages to cannabis gummies, Americans are finding new ways to relax and others are finding less intrusive or addictive forms of pain relief through medical marijuna.

Like beverage, and all CPG brands, your ability to gain someone’s attention on-shelf, on-line, or while driving by remains the #1 way to drive sales. So whether you are a dispensary, a retail brand, or you are selling your product on-line,

Icehouses have long been known as a center of community, fun and relaxation – a gathering place for small towns. Early in the 1900’s Ice Houses were true to their name – used by merchants to distribute large blocks of ice. As convenience stores grew more popular, the demand for the classic Ice House faded – but a new opportunity arose. Ice houses began to stock beer, set up outdoor tables,

In designing the new Virginia Humanities Views magazine, we utilized bold typography and distinct layouts to convey the meaningful interactions and connections formed throughout the stories inside.

Beyond the magazine, we also worked with Virginia Humanities on smaller marketing pieces like editable one sheets:

As the popularity of canned wine explodes, Hamlet Vineyards is hatching their own can just in time for their famous river trips. Their pinot gris is the perfect chilled canned wine, crisp and cool on a summer day in the kayak, by the pool or on the beach.

One of the first canned wines launching in Virginia this year, Hamlet is riding the trend celebrated in the recent NY Times article here.

Watermark was thrilled when Matchbook Distilling called with the charge to design a unique gin label design for No Labels, a non-partisan group focused on problem solving. 

We took them at their word to create something ‘unique’, designing a two-sided label with a unique die-cut following the custom illustration of two hands ‘meeting in the middle’. Because the gin label design is double-sided, you can view the reverse of the hands through the liquid from the back of the bottle,