Every client has a different problem to solve and message to convey. This is why having a process that utilizes a range of creative methods is so important.To deliver a message in a way that is both successful and unique, having a variety of tools to utilize is essential. For the modern day designer, it can be tempting  to use only one medium, the computer. With incredibly responsive programs, vast capabilities, it can be easy to overlook mediums that can play such an important role in designing a brand that is truly unique.

Watermark was selected to guide Rosemont of Virginia in a refresh turned rebrand, as they looked into how they wanted to perceived in the market and on-shelf. The following walks you through the process.

Click here to download the Case Study

Branding. The ‘it’ word of today. Branding means creating a cohesive message and experience across your brand, no matter where the customer meets your company. From your visual brand identity (think ‘logo’) to your website, social media, print and advertising, merchandise and signage, it should all deliver a consistent experience.

Watermark can start with a brand at any point. We can start from scratch or we can start in the middle, where a business already has an identity but no marketing collateral.

Holiday Cards are a wonderful opportunity to cut loose, be playful, or in this case – be very detailed! This year our holiday card featured the Watermark Design logo surrounded by a winter wonderland. From a tiny doe to a barn swallow in flight, each detail was hand-illustrated meticulously, then scanned and laid out to create a classic holiday scene and mood.

Picking the Printing Process
We knew that we needed to find a way to bring out the details in the card,

Starting up a brewery? With the skyrocketing number of microbreweries opening in the U.S. (according to the Brewer’s Association, as of 2013 a whopping 1,400 span across the United States, breaking down into approximately 1.5 opening every day), there is a lot of competition on the shelf. It is important to define who you are through your branding. A brand encompasses everything you are, from your story,