Category:

Inspiration

Category:

Inspiration
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    10 Things I have learned in 10 years of business

    This post is somewhere between a thank you note, a love letter and a blog post from me, Darcey Lacy, Founder and Creative Director of Watermark Design. I have been blessed with the opportunity to start a passion project and to grow it into an award-winning design studio & business over the last 10 years. I was just going to say thank you, thank you SO much, but I thought it would be more valuable to you to share a few things I have learned along the way as well.

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    This post is somewhere between a thank you note, a love letter and a blog post from me, Darcey Lacy, Founder…

    CATEGORIES  Design TipsInspiration
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    4 Craft Beer Packaging Trends of 2016

    As we reach the halfway point in the year, we’ve noticed several trends in upcoming breweries and packaging that have been launched in the beer market. Ranging from clean and geometric to a humanist touch with individually drawn lines, all these packages are gaining award-winning traction in design and beer forums.

    SIMPLE SWISS :

    The Jane, Duvel (Toykyo, Jimmy Lee, SH19), Fort Point Beer Company (Manual),

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    As we reach the halfway point in the year, we’ve noticed several trends in upcoming breweries and packaging that have…

    CATEGORIES  Design TipsInspiration
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    The Current Renaissance in Beer Label Design

    Alongside the rising wave of craft breweries across the United States, competition in retail has caused a dramatic shift toward investing in innovative packaging design for the beer label industry. Some ramifications include the historically significant Milton Glaser bluntly critiquing modern label design last year, but from the beer industry’s standpoint, embracing renowned designers and talented illustrators has become a new radical way to diversify the beer shelf. Contrary to Glaser’s thesis,

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    Alongside the rising wave of craft breweries across the United States, competition in retail has caused a dramatic shift toward investing…

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    Behind the Scenes of the Champion Bottle Series

    Based in Charlottesville, Virginia, Champion Brewing Company decided to release a limited run bottle series. Each label spotlights a fantastical scene that reflects the character of the beer within. But where are we generating our ideas from and how is Watermark executing each label?

    THE PROCESS BEHIND THE LABEL:

    1. Inspiration. As artists, we utilize our education in art history to reference the styles that might relate to the concept that Champion brings forward.

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    Based in Charlottesville, Virginia, Champion Brewing Company decided to release a limited run bottle series. Each label spotlights a fantastical scene that…

    CATEGORIES  Case StudiesDesign TipsInspirationRecent Work
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    Creativity & Client Talk

    By Jena:

    Sometimes, music just doesn’t do it for me. When you spend most of your days at a desk (sitting or standing) it’s important to find things to keep your creative juices flowing. When music isn’t cutting it, I usually switch to my other go-to: Creative Mornings*. Creative mornings is a breakfast lecture series for the creative community (available to watch for free &

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    By Jena: Sometimes, music just doesn’t do it for me. When you spend most of your days at a desk…

    CATEGORIES  InspirationNews
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