Thistlerock Mead Co. came to Watermark looking for a partner on brand development for their new meadery. There were three existing brand pillars: people, planet, and pollinators. They hoped that through education, sustainability practices, and creating a place for people to connect, Thistlerock would become more than just the first net-zero meadery in the US. Crafting a quality product that funds their mission is only a part of what they do, but to bring it to market,

As the 2018 Harvest season begins, we’re celebrating with botanical illustrations displaying the plethora of shapes and textures that the leaves of different wine varietals provide.

Below are three leaf studies that display just how distinct each varietal is.

This post is somewhere between a thank you note, a love letter and a blog post from me, Darcey Lacy, Founder and Creative Director of Watermark Design. I have been blessed with the opportunity to start a passion project and to grow it into an award-winning design studio & business over the last 10 years. I was just going to say thank you, thank you SO much, but I thought it would be more valuable to you to share a few things I have learned along the way as well.

We are excited to share our Hop Pun Series, which was created as a passion project, now a winner featured in the 2016 HOW Magazine Promotion & Marketing Design Awards.

This campaign demonstrates Watermark Design’s passion for the craft brewing industry while showcasing illustrative skill that can be harnessed in packaging potential clients’ future products.

We first developed a series of illustrations for several types of hops used in craft beer.