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Case Studies

Category:

Case Studies
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Handcrafted brand systems and packaging for craft beverages, premium goods & places

watermarkdesigncville

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Jul 24

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Meet Sue! Since joining Watermark in 2019, she's brought years of project management experience across photography, design, and creative services to the team. After building her career in Boston, Philly, and NYC, Sue brought her Northeast hustle to Charlottesville. She is quick on her feet, calm under pressure, and always ready to keep great ideas moving. As Account Director, she's all about building strong relationships, solving problems, and helping clients bring their vision to life. Now based in Charlottesville, she enjoys getting outside with her family and working her way through the city's ever-evolving food scene.

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watermarkdesigncville

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Jul 16

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Our process always begins when pencil meets paper. We sketch a wide range of ideas, then whittle them down to the one solution that best captures the brand’s vision. For Henceforth, that idea came from a simple story, a declarative statement quickly jotted on a napkin after a night out with friends. But it doesn’t stop there. Additional marks, patterns, illustrations and print pieces are intentionally crafted to build a complete brand world, one that draws people in and connects them to the experience of the space itself. #dcbrews #visitdc #brewlove #beerlover #dclife

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watermarkdesigncville

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Jul 3

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When Watermark partnered with Friends of Cville to brand Charlottesville’s Downtown Mall, we knew the logo was only the beginning. A place this loved needed an identity that lives where the community does. So we built a full system around it: a custom illustration suite drawn from the mall itself ( the lampposts, the café tables, the storefront arches, the mountains in the distance), a palette inspired by its lively energy, and an anniversary lockup marking 50 years since 1976. Now it’s out in the world, from banners down the brick-paved strip, to storefront windows, utility boxes, merch and more. The new Cville brand doesn’t just represent this place, it lives here now. Happy 50th anniversary Downtown Mall! #Cville #visitcharlottesville #shoplocalcville #lovecville #downtowncville

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    Case Study :: Thistlerock Mead Co.
    The Ask

    Thistlerock Mead Co. came to Watermark looking for a partner on brand development for their new meadery. There were three existing brand pillars: people, planet, and pollinators. They hoped that through education, sustainability practices, and creating a place for people to connect, Thistlerock would become more than just the first net-zero meadery in the US. Crafting a quality product that funds their mission is only a part of what they do, but to bring it to market,

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    The Ask Thistlerock Mead Co. came to Watermark looking for a partner on brand development for their new meadery. There…

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    RTD is on Fire, Win the Shelf through Design

    While we are watching a correction in the wine and spirits industries, Ready to Drink (RTD) is not slowing down. Data says that it is the fastest growing category.

    While we are watching a correction in the wine and spirits industries, Ready to Drink (RTD) is not slowing down.…

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    Dairy Market Brand Development

    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

    What is Dairy Market?

    ‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

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    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects…

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    Case Study
    Tarara Winery Brand & Wine Label Refresh

    Tarara Winery tasked Watermark Design with maintaining the brand equity built since their first grapes were planted, in 1987, as well as a personal attachment to the existing imagery. We were asked to bring the brand in-line with the quality of wine being produced today.

    The new wine label design is pictured above [Right]. We maintained the existing imagery by reducing it’s size and presence,

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    Tarara Winery Brand & Wine Label Refresh Tarara Winery tasked Watermark Design with maintaining the brand equity built since their…

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    SOUTH STREET BREWERY BRAND

    Click here to learn about our process and the development of the new South Street Brewery Branding & Label design, from logo to labels, merch, environmental design and more.

    To view the full South Street Brewery Brand, click here.

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    Click here to learn about our process and the development of the new South Street Brewery Branding & Label design,…

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