Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

What is Dairy Market?

‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

Tarara Winery Brand & Wine Label Refresh

Tarara Winery tasked Watermark Design with maintaining the brand equity built since their first grapes were planted, in 1987, as well as a personal attachment to the existing imagery. We were asked to bring the brand in-line with the quality of wine being produced today.

The new wine label design is pictured above [Right]. We maintained the existing imagery by reducing it’s size and presence,

Click here to learn about our process and the development of the new South Street Brewery Branding & Label design, from logo to labels, merch, environmental design and more.

To view the full South Street Brewery Brand, click here.

Every client has a different problem to solve and message to convey. This is why having a process that utilizes a range of creative methods is so important.To deliver a message in a way that is both successful and unique, having a variety of tools to utilize is essential. For the modern day designer, it can be tempting  to use only one medium, the computer. With incredibly responsive programs, vast capabilities, it can be easy to overlook mediums that can play such an important role in designing a brand that is truly unique.

Watermark was selected to guide Rosemont of Virginia in a refresh turned rebrand, as they looked into how they wanted to perceived in the market and on-shelf. The following walks you through the process.

Click here to download the Case Study