With everything happening in the world these days, so many businesses have become shipping-based out of necessity. From take-out to delivery and mail order – your packaging has become more important than ever.

Has this happened to you? Here are a few ideas to help your brand stand out from the rest in the mail box and at the doorstep:

1. Custom Shipping Boxes 

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With many people feeling like it’s Groundhog Day,

With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the shelf for the craft beverage and packaging industry. 

1. Vivid Color

Every year Pantone chooses a color of the year. For 2019, pantone chose coral. So what does this tell us about packaging trends? No, we don’t believe all labels will be coral colored. However, we can deduce that there is a cultural desire for vivid,

You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to Cutwater Spirits, everyone is diving in.

Why can your cocktail?

Portability:
It’s tough to stuff 2-3 bottles plus a mixer in your backpack or beach cooler, but a few cans of your favorite bartender-crafted cocktail? No problem. Plus it solves the age old problem of ‘no glass in the pool area’. “In fact,

At the recent Wines and Vines Packaging conference in Yountville, CA we sat in on a Nielsen presentation titled “A Common-Sense Guide to Winning with Bottle Design”. While there were many excellent topics discussed, we would like to focus on the portion that listed the ‘6 Things Good Design can do for Wine’ and break down exactly how design can influence your sales.

For those of you who do not know, Nielsen meticulously researches and measures consumer habits to understand what they are watching and buying.

We often receive e-mails from breweries, wineries & distilleries in-planning asking for rough timelines to take into account as they start to plan their branding.

Often, start-ups are focused on the financials and forget that the branding process, which is just as necessary for successful launch, takes several months if you want to open with all of your ducks in a row. And, this really applies to any business, including body products or home goods.