Every client has a different problem to solve and message to convey. This is why having a process that utilizes a range of creative methods is so important.To deliver a message in a way that is both successful and unique, having a variety of tools to utilize is essential. For the modern day designer, it can be tempting  to use only one medium, the computer. With incredibly responsive programs, vast capabilities, it can be easy to overlook mediums that can play such an important role in designing a brand that is truly unique.

We are excited to share that Champion Brewing Co. was recently featured on the package design site Packaging of the World for it’s can series design. It had also been featured for it’s bottle series design previously.

The can series can also be found on PackageInspiration.com, here.

View the entire brand as it develops!

Watermark was selected to guide Rosemont of Virginia in a refresh turned rebrand, as they looked into how they wanted to perceived in the market and on-shelf. The following walks you through the process.

Click here to download the Case Study

HopPun #1 // The first in the hand drawn Watermark Design ‘Insert Hop Pun Here’ Series! #hoppuns #illustration #justforfun #craftbeer

Alongside the rising wave of craft breweries across the United States, competition in retail has caused a dramatic shift toward investing in innovative packaging design for the beer label industry. Some ramifications include the historically significant Milton Glaser bluntly critiquing modern label design last year, but from the beer industry’s standpoint, embracing renowned designers and talented illustrators has become a new radical way to diversify the beer shelf. Contrary to Glaser’s thesis,