First, you must understand the difference between a trademark or service mark vs copyright (see article from USPTO):

A TRADEMARK is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. Think brand names,

Since 2007, we have been so lucky to continue to grow and change with the ebb and flow of technology and client needs, but we always come back to who we are at the heart, a design and branding firm, and this year clarified that focus.

This year, we saw a growing respect and desire for custom-illustrated pieces, implemented not only on label design, but throughout branding/marketing pieces as well. We have enjoyed integrating custom illustrations into web design to further customize our client’s online presence,

We were excited to see our latest Vineyard Brand, Upper Shirley, featured on several well-known package design blogs, including Packaging of the World and Package Inspiration. Click here to check out the entire brand, from logo to labels and beyond!

Cheers!

The Boar’s Head Inn approached Watermark Design earlier this year to marry the established high-end resort, Boar’s Head, with the intellectual inspiration of Thomas Jefferson. Watermark gathered antique botanical drawings and analytical drawings of animals to use as representative illustrations for each section of the trail. As the audience passes through the trail, periodically outcroppings and locations will feature the appropriate figure of flora and fauna.

Each illustration was created by hand through thousands of stippled and crosshatched marks in ink to create stylization reminiscent of lithography.