Branding. The ‘it’ word of today. Branding means creating a cohesive message and experience across your brand, no matter where the customer meets your company. From your visual brand identity (think ‘logo’) to your website, social media, print and advertising, merchandise and signage, it should all deliver a consistent experience.

Watermark can start with a brand at any point. We can start from scratch or we can start in the middle, where a business already has an identity but no marketing collateral.

Holiday Cards are a wonderful opportunity to cut loose, be playful, or in this case – be very detailed! This year our holiday card featured the Watermark Design logo surrounded by a winter wonderland. From a tiny doe to a barn swallow in flight, each detail was hand-illustrated meticulously, then scanned and laid out to create a classic holiday scene and mood.

Picking the Printing Process
We knew that we needed to find a way to bring out the details in the card,

Starting up a brewery? With the skyrocketing number of microbreweries opening in the U.S. (according to the Brewer’s Association, as of 2013 a whopping 1,400 span across the United States, breaking down into approximately 1.5 opening every day), there is a lot of competition on the shelf. It is important to define who you are through your branding. A brand encompasses everything you are, from your story,

Based in Charlottesville, Virginia, Champion Brewing Company decided to release a limited run bottle series. Each label spotlights a fantastical scene that reflects the character of the beer within. But where are we generating our ideas from and how is Watermark executing each label?

THE PROCESS BEHIND THE LABEL:

1. Inspiration. As artists, we utilize our education in art history to reference the styles that might relate to the concept that Champion brings forward.

Honey Glow is an eco-conscious business located in Maryland that offers natural, earth friendly products ranging from lotions, skin salves, lip balms, and candles. Many of their products are based on natural ingredients from their own honeybees! They approached Watermark in late 2012, hoping for a refreshed brand, starting with the logo and label design! We ecstatically, said yes.

OUR STEPS FOR A REFRESH:

1. Understanding who they are!