Watermark Design had a great showing and night out at this year’s Richmond Show, put on by the Richmond Ad Club. Surrounded by the most prestigious Ad & Design Agencies in Richmond, VA – producing spots for Geico and BF Goodrich, Watermark’s work hung proudly from packaging to logo design and print. We walked away with the Cannonball awards (who doesn’t want a cannonball?!) for our hand-illustrated and laser engraved self-promotion piece (see below and here).

Your designer may spit out abbreviations like they are going out of style, so we are here to help you understand what they are talking about and how it relates to your project! Below are some commonly used color and file formats that you may hear when speaking with your design firm or printer.

COLOR

PMS :
This is an abbreviation for the Pantone Matching System. If there is a color you just have to nail,

Yesterday, we came back from lunch to a wonderful package. We opened it to find 3 certificates, each stating that we had received a American Package Design Award for 3 of this past year’s projects! We would like to thank the following clients/winners for allowing us to work with you on your brand & packaging. Congratulations!

The winners are:

South Street Brewery
brand,

Holiday Cards are a wonderful opportunity to cut loose, be playful, or in this case – be very detailed! This year our holiday card featured the Watermark Design logo surrounded by a winter wonderland. From a tiny doe to a barn swallow in flight, each detail was hand-illustrated meticulously, then scanned and laid out to create a classic holiday scene and mood.

Picking the Printing Process
We knew that we needed to find a way to bring out the details in the card,

Starting up a brewery? With the skyrocketing number of microbreweries opening in the U.S. (according to the Brewer’s Association, as of 2013 a whopping 1,400 span across the United States, breaking down into approximately 1.5 opening every day), there is a lot of competition on the shelf. It is important to define who you are through your branding. A brand encompasses everything you are, from your story,