The Boar’s Head Inn approached Watermark Design earlier this year to marry the established high-end resort, Boar’s Head, with the intellectual inspiration of Thomas Jefferson. Watermark gathered antique botanical drawings and analytical drawings of animals to use as representative illustrations for each section of the trail. As the audience passes through the trail, periodically outcroppings and locations will feature the appropriate figure of flora and fauna.

Each illustration was created by hand through thousands of stippled and crosshatched marks in ink to create stylization reminiscent of lithography.

Cost Investment

Imagine starting up a brewery, or any business ~ you are about to invest $500,000 into your equipment and business to make quality beer and have a cool space, but how will people find your great beer and awesome tasting room or your retail shop or other business?

Your logo for starters ~ from the articles discussing the new business coming soon (no space yet, so they will likely feature your logo) to the profile image on your social media,

Click here to learn about our process and the development of the new South Street Brewery Branding & Label design, from logo to labels, merch, environmental design and more.

To view the full South Street Brewery Brand, click here.

Every client has a different problem to solve and message to convey. This is why having a process that utilizes a range of creative methods is so important.To deliver a message in a way that is both successful and unique, having a variety of tools to utilize is essential. For the modern day designer, it can be tempting  to use only one medium, the computer. With incredibly responsive programs, vast capabilities, it can be easy to overlook mediums that can play such an important role in designing a brand that is truly unique.