Tarara Winery Brand & Wine Label Refresh

Tarara Winery tasked Watermark Design with maintaining the brand equity built since their first grapes were planted, in 1987, as well as a personal attachment to the existing imagery. We were asked to bring the brand in-line with the quality of wine being produced today.

The new wine label design is pictured above [Right]. We maintained the existing imagery by reducing it’s size and presence,

 

South Street Brewery : Premium Barstools & Dreamers Series Label Design:

Upper Shirley Vineyards : Winery Branding & Label Design:

 

 

We were thrilled to have our label design for South Street Brewery (their premium Barstools & Dreamers Series) featured on The Dieline, the leading international package design site.

“Against a black bottle, the dazzling colors used on the labels stands out, and a slightly pearly finish adds to the dream-like state it is trying to evoke. Each one stands alone, but brought together the series truly shines.

The back of the label tells the buyers a little bit more about the beverage,

First, you must understand the difference between a trademark or service mark vs copyright (see article from USPTO):

A TRADEMARK is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. Think brand names,

Since 2007, we have been so lucky to continue to grow and change with the ebb and flow of technology and client needs, but we always come back to who we are at the heart, a design and branding firm, and this year clarified that focus.

This year, we saw a growing respect and desire for custom-illustrated pieces, implemented not only on label design, but throughout branding/marketing pieces as well. We have enjoyed integrating custom illustrations into web design to further customize our client’s online presence,