Alongside the rising wave of craft breweries across the United States, competition in retail has caused a dramatic shift toward investing in innovative packaging design for the beer label industry. Some ramifications include the historically significant Milton Glaser bluntly critiquing modern label design last year, but from the beer industry’s standpoint, embracing renowned designers and talented illustrators has become a new radical way to diversify the beer shelf. Contrary to Glaser’s thesis,

We are proud to be recognized for our Package Design, especially next to International Ad Agencies like Ogilvy & Mather.

Cheers to Tarara Winery for allowing us to think outside the box,

Branding. The ‘it’ word of today. Branding means creating a cohesive message and experience across your brand, no matter where the customer meets your company. From your visual brand identity (think ‘logo’) to your website, social media, print and advertising, merchandise and signage, it should all deliver a consistent experience.

Watermark can start with a brand at any point. We can start from scratch or we can start in the middle, where a business already has an identity but no marketing collateral.

Watermark Design had a great showing and night out at this year’s Richmond Show, put on by the Richmond Ad Club. Surrounded by the most prestigious Ad & Design Agencies in Richmond, VA – producing spots for Geico and BF Goodrich, Watermark’s work hung proudly from packaging to logo design and print. We walked away with the Cannonball awards (who doesn’t want a cannonball?!) for our hand-illustrated and laser engraved self-promotion piece (see below and here).

Your designer may spit out abbreviations like they are going out of style, so we are here to help you understand what they are talking about and how it relates to your project! Below are some commonly used color and file formats that you may hear when speaking with your design firm or printer.

COLOR

PMS :
This is an abbreviation for the Pantone Matching System. If there is a color you just have to nail,