For the seventh consecutive year, Watermark was asked to create the campaign artwork for the Virginia Film Festival. Each year, the film festival draws in an increasingly larger crowd with its thoughtful line-up, reflecting on the nation’s current conversations. This year the festival shared over 150 films, with 44 sold out screenings with specials guests including Spike Lee, William H. Macy, Ezra Edelman, Trudie Styler, and Margot Lee Shetterly.

Inspired by this continuous growth,

Hamlet Vineyards approached Watermark looking for brand cohesion across their line of wine labels.

We began with the foundation of all brands, the logo design. We provided a slight update to their wordmark, refreshing the type with a modern sans serif that echoed the original font, for continued brand recognition.

The next step in achieving brand consistency was selecting a single paper stock for all classic-line varietals. A bright white was selected to update the brand from it’s previous off-white substrate,

Raised from near extinction, this rare German beer was brewed in honor of Blue Mountain Brewery’s 10th anniversary (Using the Old English spelling). Custom illustrations and hand-lettering evoke Tolkien art and illuminated text with subtle highlights of foil throughout this beer label design.

The illustration was drawn in pencil, and then hand-painted in watercolor.

A cold foil process was used instead of hot foil to achieve an imperfect,

Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.

Hunter Smith, the head of Champion Brewing, has tapped local and national brewing talent to descend on Charlottesville and help our community through a collab brew, beer garden, street fair and more. Together with a long list of local retailers and restaurants, Charlottesville will band together to raise money for Unity Cville.

The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration print materials. Our directive was to make it feel like a party, within the University’s brand standards. And a party it was, with live performances by Leslie Odom, Jr., Andra Day, and the Goo Goo Dolls.

The commemorative program included a sculptured blind emboss of the bicentennial logo on the front tag, followed by a half sheet of vellum featuring Thomas Jefferson’s original drawing of the rotunda,