You’re In Luck is a natural body product company, offering everything from natural bug spray to natural deodorant. Watermark was tasked with a brand refresh for the logo design as well as a label design for their natural deodorant.

Watermark updated the You’re In Luck crossed-fingered logo and added new typography for the brand name.

A custom illustration was created for each scent, with the ingredient held by the hand on the front label design.

To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the exciting prospect of revamping their brand. Embarking on their 31st anniversary, the VAFF team wanted to give this festival, already expansive in it’s regional draw & national guests, a fresh face to solidify their place in the national scene. The goal was to create a sustainable and forward-looking brand to reinvigorate, while maintaining familiarity for returning guests.

Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of Central Virginia. Owned and operated by the Pence family, the vineyards offer a unique experience in wine and architecture. Each of the buildings on the Pence property boasts beautiful Jeffersonian architecture, a tribute to the innovation and inspiration that Thomas Jefferson brought to the area.

Brix & Columns partnered with Watermark in 2016 to design a brand to reflect the history and artistry that defines the vineyard.

Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

What is Dairy Market?

‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

We are excited to announce that the Tarongino brand and packaging has been featured on The Dieline: The leading international package design site, sharing the most cutting-edge design in our field.

View the full Tarongino feature here