Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    Brix & Columns Branding & Label Design

    Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of Central Virginia. Owned and operated by the Pence family, the vineyards offer a unique experience in wine and architecture. Each of the buildings on the Pence property boasts beautiful Jeffersonian architecture, a tribute to the innovation and inspiration that Thomas Jefferson brought to the area.

    Brix & Columns partnered with Watermark in 2016 to design a brand to reflect the history and artistry that defines the vineyard.

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    Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of…

    CATEGORIES  Recent Work
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    Watermark Named Regional Winner in PRINT Design Awards

    We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT: The Best of Design Awards. The PRINT Magazine RDA (Regional Design Awards) is the industry’s most prestigious and well-respected American design competition, featuring the top design work & studios from each region of the United States. We are proud to recognized as a premier design studio in the Southeast. The Chesapeake Series will also be featured in the the HOW + Print book The Best of Design,

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    We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT:…

    CATEGORIES  NewsPress & Awards
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    Does your Packaging Match your Product? How to Sell More!

    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product next to yours selling out?

    A customer walks into a store and they look at a shelf of craft beverages that they have NEVER TASTED. They want to try something new, and all they have to go on is what they see on-shelf. The product that tells them what they want to hear is the one they are going to buy.

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    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product…

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    Canned wine is no longer a fad, it’s a $45 million business

    Source: CNBC

    We are excited to be participating in the growth of canned wine. We have several new projects in the works, putting quality wine in a more convenient package. Canned wine is approachable and accessible, which invites bold, vibrant, and fun aesthetics targeted at a younger market. The design possibilities are endless and we can not wait to share more of what we are working on!

    According to a September 2018 article (link above):

    • Sales of canned wine grew 43 percent in the U.S.

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    Source: CNBC We are excited to be participating in the growth of canned wine. We have several new projects in…

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    Dairy Market Brand Development

    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

    What is Dairy Market?

    ‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

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    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects…

    CATEGORIES  Case StudiesCommunityRecent Work
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