We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with a cease and desist from another company for either their imagery or name. You ran your USPTO search and didn’t throw a dart at a hop pun, so what gives?

Beer isn’t safe within its own walls — the U.S. Patent and Trademark Office claims all alcohol under the same blanket beverage terms,

We are excited to share our Hop Pun Series, which was created as a passion project, now a winner featured in the 2016 HOW Magazine Promotion & Marketing Design Awards.

This campaign demonstrates Watermark Design’s passion for the craft brewing industry while showcasing illustrative skill that can be harnessed in packaging potential clients’ future products.

We first developed a series of illustrations for several types of hops used in craft beer.

Canned wine sales have more than doubled in the past year, growing 125.2 percent, according to new Nielsen data (July 2016), especially in table wine (as sparkling in a can was already on the rise).

With brands like Underwood, Francis Ford Coppola, Fiction and Alloy leading the charge, wine in a can is now trendy. A great option for BBQs, Pool Parties, Camping and Outdoor concerts, where glass is not allowed or is not convenient.

Each year, Charlottesville 29 (the OG of local foodie blogs) holds a restaurant auction to benefit the Blue Ridge Area Food Bank, consisting of 29 once in a lifetime experiences crafted exclusively for this auction. Simon approached us to develop campaign materials to distribute to local restaurants to raise awareness about the auction.

Thank YOU, Charlottesville 29, for allowing us to be involved.

Each year, we look for a few pro-bono design projects that pay it forward and promote the greater good. Watermark was approached to design a campaign to raise awareness for The Code Red Project. Code Red brings to the light what we take for granted, but is greatly missed by those who can not afford pricey, but necessary products.

Their mission:

“Code Red is an organization that serves to provide personal care and menstrual products to homeless and refugee women and girls,