Hamlet Vineyards approached Watermark looking for brand cohesion across their line of wine labels.

We began with the foundation of all brands, the logo design. We provided a slight update to their wordmark, refreshing the type with a modern sans serif that echoed the original font, for continued brand recognition.

The next step in achieving brand consistency was selecting a single paper stock for all classic-line varietals. A bright white was selected to update the brand from it’s previous off-white substrate,

Raised from near extinction, this rare German beer was brewed in honor of Blue Mountain Brewery’s 10th anniversary (Using the Old English spelling). Custom illustrations and hand-lettering evoke Tolkien art and illuminated text with subtle highlights of foil throughout this beer label design.

The illustration was drawn in pencil, and then hand-painted in watercolor.

A cold foil process was used instead of hot foil to achieve an imperfect,

With 7 AVAs and growing, Virginia wine continues to expand and garner national- and international -attention for it’s quality and unique terroir, but who designs all those wine labels? Watermark has been designing Virginia wine labels and winery/vineyard brands since 2008. Over the last ten years, we have had the honor of helping create a large number of the Virginia winery brands you see today. Each vineyard or winery has it’s own story, it’s own terroir,

Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.

Hunter Smith, the head of Champion Brewing, has tapped local and national brewing talent to descend on Charlottesville and help our community through a collab brew, beer garden, street fair and more. Together with a long list of local retailers and restaurants, Charlottesville will band together to raise money for Unity Cville.

You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to Cutwater Spirits, everyone is diving in.

Why can your cocktail?

Portability:
It’s tough to stuff 2-3 bottles plus a mixer in your backpack or beach cooler, but a few cans of your favorite bartender-crafted cocktail? No problem. Plus it solves the age old problem of ‘no glass in the pool area’. “In fact,