Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    5 Trends in Craft Beverage & Packaging for 2019

    With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the shelf for the craft beverage and packaging industry. 

    1. Vivid Color

    Every year Pantone chooses a color of the year. For 2019, pantone chose coral. So what does this tell us about packaging trends? No, we don’t believe all labels will be coral colored. However, we can deduce that there is a cultural desire for vivid,

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    With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the…

    CATEGORIES  Design Tips
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    Virginia Film Festival 2018

    To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the exciting prospect of revamping their brand. Embarking on their 31st anniversary, the VAFF team wanted to give this festival, already expansive in it’s regional draw & national guests, a fresh face to solidify their place in the national scene. The goal was to create a sustainable and forward-looking brand to reinvigorate, while maintaining familiarity for returning guests.

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    To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the…

    CATEGORIES  CommunityRecent Work
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    Brix & Columns Branding & Label Design

    Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of Central Virginia. Owned and operated by the Pence family, the vineyards offer a unique experience in wine and architecture. Each of the buildings on the Pence property boasts beautiful Jeffersonian architecture, a tribute to the innovation and inspiration that Thomas Jefferson brought to the area.

    Brix & Columns partnered with Watermark in 2016 to design a brand to reflect the history and artistry that defines the vineyard.

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    Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of…

    CATEGORIES  Recent Work
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    Watermark Named Regional Winner in PRINT Design Awards

    We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT: The Best of Design Awards. The PRINT Magazine RDA (Regional Design Awards) is the industry’s most prestigious and well-respected American design competition, featuring the top design work & studios from each region of the United States. We are proud to recognized as a premier design studio in the Southeast. The Chesapeake Series will also be featured in the the HOW + Print book The Best of Design,

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    We are excited to announce that the Ingleside Vineyards Chesapeake Series will be featured as a Regional Winner in PRINT:…

    CATEGORIES  NewsPress & Awards
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    Does your Packaging Match your Product? How to Sell More!

    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product next to yours selling out?

    A customer walks into a store and they look at a shelf of craft beverages that they have NEVER TASTED. They want to try something new, and all they have to go on is what they see on-shelf. The product that tells them what they want to hear is the one they are going to buy.

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    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product…

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