Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    Does your Packaging Match your Product? How to Sell More!

    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product next to yours selling out?

    A customer walks into a store and they look at a shelf of craft beverages that they have NEVER TASTED. They want to try something new, and all they have to go on is what they see on-shelf. The product that tells them what they want to hear is the one they are going to buy.

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    You might have the highest quality product on the shelf – it’s amazing! So why is the lesser quality product…

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    Canned wine is no longer a fad, it’s a $45 million business

    Source: CNBC

    We are excited to be participating in the growth of canned wine. We have several new projects in the works, putting quality wine in a more convenient package. Canned wine is approachable and accessible, which invites bold, vibrant, and fun aesthetics targeted at a younger market. The design possibilities are endless and we can not wait to share more of what we are working on!

    According to a September 2018 article (link above):

    • Sales of canned wine grew 43 percent in the U.S.

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    Source: CNBC We are excited to be participating in the growth of canned wine. We have several new projects in…

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    Position : Graphic Designer

    Job Role: Graphic Designer

    Full-time, On-site (Charlottesville, VA). Not a remote position.

    Overview:
    Watermark Design is an award-winning branding and package design studio delivering exceptional artistry. We offer branding, packaging and illustration services for high-end liquor, spirits and lifestyle items. We are looking for a qualified graphic designer to join our team. We look for team members who want to find a long-term home in which they can develop and grow.

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    Job Role: Graphic Designer Full-time, On-site (Charlottesville, VA). Not a remote position. Overview: Watermark Design is an award-winning branding and…

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    Dairy Market Brand Development

    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects that will make it a unique staple of Charlottesville, VA.

    What is Dairy Market?

    ‘A nod to the past and a step to the future’, Dairy Market brings the national Food Hall revolution to Charlottesville (in 2020) while reviving a cherished community treasure in the heart of the city: the old Monticello Dairy building.

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    Dairy Market, a facet of the Dairy Central development, tasked Watermark with creating a brand that encompasses the many aspects…

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    Tarongino Canned Wine Featured on The Dieline

    We are excited to announce that the Tarongino brand and packaging has been featured on The Dieline: The leading international package design site, sharing the most cutting-edge design in our field.

    View the full Tarongino feature here

     

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    We are excited to announce that the Tarongino brand and packaging has been featured on The Dieline: The leading international…

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