Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    How to Tread Carefully Around Craft Beer Trademarks

    We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with a cease and desist from another company for either their imagery or name. You ran your USPTO search and didn’t throw a dart at a hop pun, so what gives?

    Beer isn’t safe within its own walls — the U.S. Patent and Trademark Office claims all alcohol under the same blanket beverage terms,

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    We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with…

    CATEGORIES  Design Tips
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    The next wave of craft in a can : Wine

    Canned wine sales have more than doubled in the past year, growing 125.2 percent, according to new Nielsen data (July 2016), especially in table wine (as sparkling in a can was already on the rise).

    With brands like Underwood, Francis Ford Coppola, Fiction and Alloy leading the charge, wine in a can is now trendy. A great option for BBQs, Pool Parties, Camping and Outdoor concerts, where glass is not allowed or is not convenient.

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    Canned wine sales have more than doubled in the past year, growing 125.2 percent, according to new Nielsen data (July 2016),…

    CATEGORIES  Design Tips
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    4 Craft Beer Packaging Trends of 2016

    As we reach the halfway point in the year, we’ve noticed several trends in upcoming breweries and packaging that have been launched in the beer market. Ranging from clean and geometric to a humanist touch with individually drawn lines, all these packages are gaining award-winning traction in design and beer forums.

    SIMPLE SWISS :

    The Jane, Duvel (Toykyo, Jimmy Lee, SH19), Fort Point Beer Company (Manual),

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    As we reach the halfway point in the year, we’ve noticed several trends in upcoming breweries and packaging that have…

    CATEGORIES  Design TipsInspiration
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    Package Design Magazine

    The April issue of Package Design Magazine will feature the South Street Brewery Barstools & Dreamers series, as well as the Rosemont of Virginia brand refresh & label design, for their ‘luxury packaging refresh’ series.

     

     

     

     

     

     

     

     

     

     

     

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    The April issue of Package Design Magazine will feature the South Street Brewery Barstools & Dreamers series, as well as…

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    2015 Richmond Show

    Watermark Design was awarded 2 new cannonballs in the 2015 Richmond Design Show, presented by the Richmond Ad Club. We were thrilled to be recognized again, and in such great company as the Martin Agency. The silver was awarded to the Barstools & Dreamers premium beer label series and the bronze for Upper Shirley Vineyard’s brand identity and wine label design.

    We are grateful to have clients who want to partner with us to design the best work possible,

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    Watermark Design was awarded 2 new cannonballs in the 2015 Richmond Design Show, presented by the Richmond Ad Club. We were…

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