Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    Virginia Wine Label Designers

    With 7 AVAs and growing, Virginia wine continues to expand and garner national- and international -attention for it’s quality and unique terroir, but who designs all those wine labels? Watermark has been designing Virginia wine labels and winery/vineyard brands since 2008. Over the last ten years, we have had the honor of helping create a large number of the Virginia winery brands you see today. Each vineyard or winery has it’s own story, it’s own terroir,

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    With 7 AVAs and growing, Virginia wine continues to expand and garner national- and international -attention for it’s quality and…

    CATEGORIES  News
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    Heal Charlottesville

    Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.

    Hunter Smith, the head of Champion Brewing, has tapped local and national brewing talent to descend on Charlottesville and help our community through a collab brew, beer garden, street fair and more. Together with a long list of local retailers and restaurants, Charlottesville will band together to raise money for Unity Cville.

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    Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.…

    CATEGORIES  CommunityRecent Work
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    Canned Cocktails, Taking Craft Spirits on the Road

    You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to Cutwater Spirits, everyone is diving in.

    Why can your cocktail?

    Portability:
    It’s tough to stuff 2-3 bottles plus a mixer in your backpack or beach cooler, but a few cans of your favorite bartender-crafted cocktail? No problem. Plus it solves the age old problem of ‘no glass in the pool area’. “In fact,

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    You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to…

    CATEGORIES  Design Tips
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    UVA Bicentennial Program Design

    The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration print materials. Our directive was to make it feel like a party, within the University’s brand standards. And a party it was, with live performances by Leslie Odom, Jr., Andra Day, and the Goo Goo Dolls.

    The commemorative program included a sculptured blind emboss of the bicentennial logo on the front tag, followed by a half sheet of vellum featuring Thomas Jefferson’s original drawing of the rotunda,

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    The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration…

    CATEGORIES  CommunityRecent Work
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    6 Things Design Can Do For Your Wine

    At the recent Wines and Vines Packaging conference in Yountville, CA we sat in on a Nielsen presentation titled “A Common-Sense Guide to Winning with Bottle Design”. While there were many excellent topics discussed, we would like to focus on the portion that listed the ‘6 Things Good Design can do for Wine’ and break down exactly how design can influence your sales.

    For those of you who do not know, Nielsen meticulously researches and measures consumer habits to understand what they are watching and buying.

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    At the recent Wines and Vines Packaging conference in Yountville, CA we sat in on a Nielsen presentation titled “A…

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