Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    You’re In Luck Label Design

    You’re In Luck is a natural body product company, offering everything from natural bug spray to natural deodorant. Watermark was tasked with a brand refresh for the logo design as well as a label design for their natural deodorant.

    Watermark updated the You’re In Luck crossed-fingered logo and added new typography for the brand name.

    A custom illustration was created for each scent, with the ingredient held by the hand on the front label design.

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    You’re In Luck is a natural body product company, offering everything from natural bug spray to natural deodorant. Watermark was…

    CATEGORIES  Recent Work
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    GDUSA 2018 Graphic Design Awards

    We are excited to share that the Ingleside Vineyards ‘Chesapeake Series’ and Tarongino USA package designs have each won a GDUSA American Graphic Design Award!

    Click here to view the full Chesapeake Series project!

    Click here to view the full Tarongino USA project! 

     

     

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    We are excited to share that the Ingleside Vineyards ‘Chesapeake Series’ and Tarongino USA package designs have each won a…

    CATEGORIES  NewsPress & Awards
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    5 Trends in Craft Beverage & Packaging for 2019

    With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the shelf for the craft beverage and packaging industry. 

    1. Vivid Color

    Every year Pantone chooses a color of the year. For 2019, pantone chose coral. So what does this tell us about packaging trends? No, we don’t believe all labels will be coral colored. However, we can deduce that there is a cultural desire for vivid,

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    With 2018 coming to a close, this is the perfect time to forecast how different 2019 will be on the…

    CATEGORIES  Design Tips
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    Virginia Film Festival 2018

    To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the exciting prospect of revamping their brand. Embarking on their 31st anniversary, the VAFF team wanted to give this festival, already expansive in it’s regional draw & national guests, a fresh face to solidify their place in the national scene. The goal was to create a sustainable and forward-looking brand to reinvigorate, while maintaining familiarity for returning guests.

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    To mark our 8th consecutive year as design partner of the Virginia Film Festival, we were tasked with the…

    CATEGORIES  CommunityRecent Work
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    Brix & Columns Branding & Label Design

    Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of Central Virginia. Owned and operated by the Pence family, the vineyards offer a unique experience in wine and architecture. Each of the buildings on the Pence property boasts beautiful Jeffersonian architecture, a tribute to the innovation and inspiration that Thomas Jefferson brought to the area.

    Brix & Columns partnered with Watermark in 2016 to design a brand to reflect the history and artistry that defines the vineyard.

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    Located on 160 acres of rolling farmland, Brix & Columns roots spread deep in both the land and history of…

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