Developed in collaboration with master cigar blenders, Penelope`s Cigar Sessions Series was designed to complement medium-bodied cigars with depth, complexity, and harmony — one pour at a time.

Small batch and limited release, Chapter 1 reflects this unique blend through a label evoking the beauty of finely crafted cigar bands — brought to life with deep, rich colors and custom illustration.

Small windows flanking the embossed logo feature hand-drawn tobacco leaves and the corn from which this liquid was born, with layered foils adding depth and texture throughout. The package is finished with a matching tax tape as a decorative closure, marking this as the first chapter in the series. ...

Feel good about drinking Glas.

For Glas Water, Watermark created a brand that feels as calm and clear as the water itself. Glas offers a more sustainable way to drink packaged water, using a carton-based container made from 100% sustainably sourced renewable paperboard with a plant-based cap—providing a lower-carbon alternative to glass and plastic.

The identity centers on a refined custom serif wordmark with a subtle droplet detail nestled within the mark, reflecting both the product and its premium quality. Minimal line icons highlight the water’s natural qualities—from electrolytes to refreshing clarity—completing a brand that feels elevated, pure, and thoughtful. ...

Color. Culture. Connection.
Watermark’s rebrand for Otto, an authentic Turkish and Mediterranean restaurant & catering co., captures the vibrancy and passion Ali and Haldun pour into every detail — from the electric, joy-filled space to the bright, fresh ingredients that define their menu.

The pomegranate, a symbol of abundance, sits at the heart of the brand, just as it does in so many of their dishes. Within it, the eye: a symbol of protection, watches over a place built to gather people, celebrate heritage, and share in something meaningful.

Congratulations to Ali and Haldun on their new #rva location!
#richmondva #rvafood #eatrva #vafoodie ...

Honoring Motherwell Distilling Co.’s industrial heritage, Watermark helped evolve the brand while deepening its connection to community.

Through a forged monogram, bolt-inspired hex pattern, and badge system that nods to steelwork and craftsmanship, the identity was refreshed into a modern, minimal system yet grounded in Alexandria’s rich history through vintage bridge imagery and textured applications. ...