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2017

Archive:

2017
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    Hamlet Vineyards Brand Refresh

    Hamlet Vineyards approached Watermark looking for brand cohesion across their line of wine labels.

    We began with the foundation of all brands, the logo design. We provided a slight update to their wordmark, refreshing the type with a modern sans serif that echoed the original font, for continued brand recognition.

    The next step in achieving brand consistency was selecting a single paper stock for all classic-line varietals. A bright white was selected to update the brand from it’s previous off-white substrate,

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    Hamlet Vineyards approached Watermark looking for brand cohesion across their line of wine labels. We began with the foundation of…

    CATEGORIES  Recent Work
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    Adambeor Found

    Raised from near extinction, this rare German beer was brewed in honor of Blue Mountain Brewery’s 10th anniversary (Using the Old English spelling). Custom illustrations and hand-letteringĀ evoke Tolkien art and illuminated text with subtle highlights of foil throughout this beer label design.

    The illustration was drawn in pencil, and then hand-painted in watercolor.

    A cold foil process was used instead of hot foil to achieve an imperfect,

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    Raised from near extinction, this rare German beer was brewed in honor of Blue Mountain Brewery’s 10th anniversary (Using the…

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    Heal Charlottesville

    Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.

    Hunter Smith, the head of Champion Brewing, has tapped local and national brewing talent to descend on Charlottesville and help our community through a collab brew, beer garden, street fair and more. Together with a long list of local retailers and restaurants, Charlottesville will band together to raise money for Unity Cville.

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    Being a Charlottesville, VA based company, we were proud to play a small part in the upcoming Heal C’ville event.…

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    Canned Cocktails, Taking Craft Spirits on the Road

    You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to Cutwater Spirits, everyone is diving in.

    Why can your cocktail?

    Portability:
    It’s tough to stuff 2-3 bottles plus a mixer in your backpack or beach cooler, but a few cans of your favorite bartender-crafted cocktail? No problem. Plus it solves the age old problem of ‘no glass in the pool area’. “In fact,

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    You know when the big boys start canning cocktails, it’s time to get in the game. From Ballast Point to…

    CATEGORIES  Design Tips
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    UVA Bicentennial Program Design

    The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration print materials. Our directive was to make it feel like a party, within the University’s brand standards. And a party it was, with live performances by Leslie Odom, Jr., Andra Day, and the Goo Goo Dolls.

    The commemorative program included a sculptured blind emboss of the bicentennial logo on the front tag, followed by a half sheet of vellum featuring Thomas Jefferson’s original drawing of the rotunda,

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    The University of Virginia turned 200 this year, and we were happy to help them design their commemorative bicentennial celebration…

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