Canned wine sales have more than doubled in the past year, growing 125.2 percent, according to new Nielsen data (July 2016), especially in table wine (as sparkling in a can was already on the rise).

With brands like Underwood, Francis Ford Coppola, Fiction and Alloy leading the charge, wine in a can is now trendy. A great option for BBQs, Pool Parties, Camping and Outdoor concerts, where glass is not allowed or is not convenient.

As we reach the halfway point in the year, we’ve noticed several trends in upcoming breweries and packaging that have been launched in the beer market. Ranging from clean and geometric to a humanist touch with individually drawn lines, all these packages are gaining award-winning traction in design and beer forums.

SIMPLE SWISS :

The Jane, Duvel (Toykyo, Jimmy Lee, SH19), Fort Point Beer Company (Manual),

Cans have become a staple of the craft beer industry as brands garner their aesthetics around the sleek, clean and eye-popping look that aluminum renders. Breweries have lauded the superiority of can production versus amber glass as they cut UV exposure (i.e. there is none) and have environmentally friendly production because they are more compact for shipping. Simultaneously, the onset of mobile canning has become a cheaper, streamlined option for smaller scale facilities that can ill-afford the tens of thousands of dollars needed to purchase a canning line for themselves.

First, you must understand the difference between a trademark or service mark vs copyright (see article from USPTO):

A TRADEMARK is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. Think brand names,

Cost Investment

Imagine starting up a brewery, or any business ~ you are about to invest $500,000 into your equipment and business to make quality beer and have a cool space, but how will people find your great beer and awesome tasting room or your retail shop or other business?

Your logo for starters ~ from the articles discussing the new business coming soon (no space yet, so they will likely feature your logo) to the profile image on your social media,