Blog & News

Design tips, trends,
culture, recent work,
case studies and press.

Blog & News

Design tips, trends,
culture, recent work,
case studies and press.
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    Get 1 website that works on all mobile devices

    What you probably need is a responsive website. What is responsive? It means that your website will auto-adjust when you pull it up on your tablet or ipad and then it will resize again, automatically, when you go to look at it on your phone. You only need to maintain a single website and all of it’s content. No more separate mobile sites! And mobile matters… in this article from the Huffington Post,

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    What you probably need is a responsive website. What is responsive? It means that your website will auto-adjust when you…

    CATEGORIES  Design Tips
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    The evolution of a brand

    A brand can evolve over time due to a number of factors; often the need to stay relevant in the market and times; but changes in ownership can also drive change. South Street Brewery is one of Charlottesville, Virginia’s oldest craft breweries. The original owners’ aesthetic was consistent with the older brick building it is housed in, with original wood beams and floors, and a darker, cozy atmosphere. When they approached us with the idea of going to market with their beer and needing package/label design,

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    A brand can evolve over time due to a number of factors; often the need to stay relevant in the…

    CATEGORIES  Recent Work
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    ‘Look Before You Pump’ Campaign Goes National

    We were so excited to hear recently that Lowe’s, Walmart and True Value had decided to pick up the Look Before You Pump Campaign – concepted by OPEI (The Outdoor Power Equipment Institute) with Four Leaf  PR and designed by Watermark.

    The quick message? When you pull up to a gasoline filling station, you may start to see some changes (a new kind of  fuel is being offered in some states).

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    We were so excited to hear recently that Lowe’s, Walmart and True Value had decided to pick up the Look…

    CATEGORIES  NewsRecent Work
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    Local #vacraftbeer love

    We believe designing what you love can only improve the quality of the design and we love local #vawine and #vacraftbeer here at Watermark.

    As the craft beer industry explodes, we have had fun playing a part in what some of these brands look like. This is especially a concern at shelf, when you are competing against shelf upon shelf of other loud illustrations and designs – each cool in their own right.

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    We believe designing what you love can only improve the quality of the design and we love local #vawine and…

    CATEGORIES  Recent Work
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    Creativity & Client Talk

    By Jena:

    Sometimes, music just doesn’t do it for me. When you spend most of your days at a desk (sitting or standing) it’s important to find things to keep your creative juices flowing. When music isn’t cutting it, I usually switch to my other go-to: Creative Mornings*. Creative mornings is a breakfast lecture series for the creative community (available to watch for free &

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    By Jena: Sometimes, music just doesn’t do it for me. When you spend most of your days at a desk…

    CATEGORIES  InspirationNews
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