Watermark was selected to guide Rosemont of Virginia in a refresh turned rebrand, as they looked into how they wanted to perceived in the market and on-shelf. The following walks you through the process.

Click here to download the Case Study

HopPun #1 // The first in the hand drawn Watermark Design ‘Insert Hop Pun Here’ Series! #hoppuns #illustration #justforfun #craftbeer

Alongside the rising wave of craft breweries across the United States, competition in retail has caused a dramatic shift toward investing in innovative packaging design for the beer label industry. Some ramifications include the historically significant Milton Glaser bluntly critiquing modern label design last year, but from the beer industry’s standpoint, embracing renowned designers and talented illustrators has become a new radical way to diversify the beer shelf. Contrary to Glaser’s thesis,

We are proud to be recognized for our Package Design, especially next to International Ad Agencies like Ogilvy & Mather.

Cheers to Tarara Winery for allowing us to think outside the box,

Branding. The ‘it’ word of today. Branding means creating a cohesive message and experience across your brand, no matter where the customer meets your company. From your visual brand identity (think ‘logo’) to your website, social media, print and advertising, merchandise and signage, it should all deliver a consistent experience.

Watermark can start with a brand at any point. We can start from scratch or we can start in the middle, where a business already has an identity but no marketing collateral.