A successful package begins with a great partnership. You know your business, your product, and you have a vision. Finding a design partner to produce your package who:

• is experienced in your market
• listens and understands your vision
• has the expertise to bring your package to fruition
• will coach you on the pitfalls and is willing provide constructive criticism

can be the moment that makes or breaks your package.

We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with a cease and desist from another company for either their imagery or name. You ran your USPTO search and didn’t throw a dart at a hop pun, so what gives?

Beer isn’t safe within its own walls — the U.S. Patent and Trademark Office claims all alcohol under the same blanket beverage terms,

We are excited to share our Hop Pun Series, which was created as a passion project, now a winner featured in the 2016 HOW Magazine Promotion & Marketing Design Awards.

This campaign demonstrates Watermark Design’s passion for the craft brewing industry while showcasing illustrative skill that can be harnessed in packaging potential clients’ future products.

We first developed a series of illustrations for several types of hops used in craft beer.

Canned wine sales have more than doubled in the past year, growing 125.2 percent, according to new Nielsen data (July 2016), especially in table wine (as sparkling in a can was already on the rise).

With brands like Underwood, Francis Ford Coppola, Fiction and Alloy leading the charge, wine in a can is now trendy. A great option for BBQs, Pool Parties, Camping and Outdoor concerts, where glass is not allowed or is not convenient.

Each year, Charlottesville 29 (the OG of local foodie blogs) holds a restaurant auction to benefit the Blue Ridge Area Food Bank, consisting of 29 once in a lifetime experiences crafted exclusively for this auction. Simon approached us to develop campaign materials to distribute to local restaurants to raise awareness about the auction.

Thank YOU, Charlottesville 29, for allowing us to be involved.