A successful package begins with a great partnership. You know your business, your product, and you have a vision. Finding a design partner to produce your package who:

• is experienced in your market
• listens and understands your vision
• has the expertise to bring your package to fruition
• will coach you on the pitfalls and is willing provide constructive criticism

can be the moment that makes or breaks your package.

We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with a cease and desist from another company for either their imagery or name. You ran your USPTO search and didn’t throw a dart at a hop pun, so what gives?

Beer isn’t safe within its own walls — the U.S. Patent and Trademark Office claims all alcohol under the same blanket beverage terms,