We often receive e-mails from breweries, wineries & distilleries in-planning asking for rough timelines to take into account as they start to plan their branding.

Often, start-ups are focused on the financials and forget that the branding process, which is just as necessary for successful launch, takes several months if you want to open with all of your ducks in a row. And, this really applies to any business, including body products or home goods.

This post is somewhere between a thank you note, a love letter and a blog post from me, Darcey Lacy, Founder and Creative Director of Watermark Design. I have been blessed with the opportunity to start a passion project and to grow it into an award-winning design studio & business over the last 10 years. I was just going to say thank you, thank you SO much, but I thought it would be more valuable to you to share a few things I have learned along the way as well.

Watermark was interviewed by The Dieline to learn more about our package design process for Wheelhouse Canned Cocktails. When The Dieline crowns your work with a title like this, you own it.

How Watermark Design Made Pre-Mixed Cocktails Classy AF

Click here to read the article

We are so excited to see our work featured on The Dieline again! The Dieline is the leading international package design site, sharing the most cutting-edge design in our field.

Check out the feature on Jake Busching Wines here! 

“Like wine dripping down the barrel during pressing, the texture across the label draws you in without distracting with type. The finest details were captured and reproduced beautifully, creating the illusion of coarseness.”

Being that The Dieline is the pinnacle of Package Design inspiration, we are always so honored when our work is chosen for their site.

“Who knew canned cocktails could look so elegant? Watermark Design created the delightfully detailed packaging for Wheelhouse Canning Co.

These cans feature gorgeous lettering and customized illustrations that bring a traditional yet modern feel and make for a perfect companion to be sipping poolside on a nice sunny day.”