Otto had the food figured out. Turkish street classics, Mediterranean warmth, a counter that moves fast. What it needed was a brand that reflected the energy and culture of this vibrant kitchen and team.
In the updated wordmark, every letterform is drawn from scratch, soft and rounded, with a pomegranate and nazar nestled within the name. Both are fixtures of the Turkish table, symbols of abundance and protection, and together they give the name a mark that carries meaning as well as character.
From there the system builds out in pomegranate red, deep fig, and evil eye blue. Menus that read in one pass. Cups, caps, and kitchen tees that turn every shift into brand recognition. #restaurantbranding #rvafood #eatrva #vafoodie #eatrva...
Tucked inside The Promissory Hotel, you are beckoned to enter a world of rich terracotta, barreled ceilings, and greenery dripping from soaring ceilings creating an open yet intimate setting to toast over tapas and paella.
Inspired by these inviting interiors, Watermark developed a full identity system rooted in authentic Spanish flavors: a hand-lettered word mark with warmth and movement, a single, continuous-line drawing of an owl that nods to Spanish folklore and good fortune, and a menu suite that feels as considered as the food itself.
Every touchpoint carries the same spirit ~ ¡A disfrutar de la buena!
Meet Sue! Since joining Watermark in 2019, she`s brought years of project management experience across photography, design, and creative services to the team. After building her career in Boston, Philly, and NYC, Sue brought her Northeast hustle to Charlottesville. She is quick on her feet, calm under pressure, and always ready to keep great ideas moving. As Account Director, she`s all about building strong relationships, solving problems, and helping clients bring their vision to life.
Now based in Charlottesville, she enjoys getting outside with her family and working her way through the city`s ever-evolving food scene....
Our process always begins when pencil meets paper. We sketch a wide range of ideas, then whittle them down to the one solution that best captures the brand’s vision.
For Henceforth, that idea came from a simple story, a declarative statement quickly jotted on a napkin after a night out with friends.
But it doesn’t stop there. Additional marks, patterns, illustrations and print pieces are intentionally crafted to build a complete brand world, one that draws people in and connects them to the experience of the space itself.
Inspired by the winding roads, wooded hills, and quiet stretches of Kentucky that invite you to keep wandering, Kentucky Rambler was created to feel like a bottle found somewhere off the beaten path. Rooted in place, rich with story, and made for the journey....
