Afton Mountain Vineyards was our first Virginia wine label design, originally created in 2009. This year, after nearly a decade working together, we refreshed their label design. The die cut follows the lines of their logo design and maintains their color palette, to reinforce brand recognition, while presenting a new, fresh and modern package design. The label flows around the bottle, forming in a valley in the back, after the peaks on the front, which abstractly reference their skyline view of the Blue Ridge Mountains.

Watermark was interviewed by The Dieline to learn more about our package design process for Wheelhouse Canned Cocktails. When The Dieline crowns your work with a title like this, you own it.

How Watermark Design Made Pre-Mixed Cocktails Classy AF

Click here to read the article

We are so excited to see our work featured on The Dieline again! The Dieline is the leading international package design site, sharing the most cutting-edge design in our field.

Check out the feature on Jake Busching Wines here! 

“Like wine dripping down the barrel during pressing, the texture across the label draws you in without distracting with type. The finest details were captured and reproduced beautifully, creating the illusion of coarseness.”

Being that The Dieline is the pinnacle of Package Design inspiration, we are always so honored when our work is chosen for their site.

“Who knew canned cocktails could look so elegant? Watermark Design created the delightfully detailed packaging for Wheelhouse Canning Co.

These cans feature gorgeous lettering and customized illustrations that bring a traditional yet modern feel and make for a perfect companion to be sipping poolside on a nice sunny day.”

We are excited to share our Hop Pun Series, which was created as a passion project, now a winner featured in the 2016 HOW Magazine Promotion & Marketing Design Awards.

This campaign demonstrates Watermark Design’s passion for the craft brewing industry while showcasing illustrative skill that can be harnessed in packaging potential clients’ future products.

We first developed a series of illustrations for several types of hops used in craft beer.