Watermark was interviewed by The Dieline to learn more about our package design process for Wheelhouse Canned Cocktails. When The Dieline crowns your work with a title like this, you own it.

How Watermark Design Made Pre-Mixed Cocktails Classy AF

Click here to read the article

We are so excited to see our work featured on The Dieline again! The Dieline is the leading international package design site, sharing the most cutting-edge design in our field.

Check out the feature on Jake Busching Wines here! 

“Like wine dripping down the barrel during pressing, the texture across the label draws you in without distracting with type. The finest details were captured and reproduced beautifully, creating the illusion of coarseness.”

Being that The Dieline is the pinnacle of Package Design inspiration, we are always so honored when our work is chosen for their site.

“Who knew canned cocktails could look so elegant? Watermark Design created the delightfully detailed packaging for Wheelhouse Canning Co.

These cans feature gorgeous lettering and customized illustrations that bring a traditional yet modern feel and make for a perfect companion to be sipping poolside on a nice sunny day.”

A successful package begins with a great partnership. You know your business, your product, and you have a vision. Finding a design partner to produce your package who:

• is experienced in your market
• listens and understands your vision
• has the expertise to bring your package to fruition
• will coach you on the pitfalls and is willing provide constructive criticism

can be the moment that makes or breaks your package.

We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with a cease and desist from another company for either their imagery or name. You ran your USPTO search and didn’t throw a dart at a hop pun, so what gives?

Beer isn’t safe within its own walls — the U.S. Patent and Trademark Office claims all alcohol under the same blanket beverage terms,