Whiskey Wind Tavern

A wind of change brings new life to a local Greenport bar.

Since 1993, Whiskey Wind has served cold beer to the travelers, fishermen, and townsfolk of the North Fork. The goal of this rebrand was to preserve the logo's familiarity within the local market while breathing renewed life into the brand under new ownership.

The hand-drawn logo draws inspiration from the bar's iconic neon sign, which features one of the four winds blowing a fisherman home—welcoming patrons through the door. An array of badges and lockups was developed to provide flexibility and reflect the brand's deep-rooted authenticity, informing the visual language behind the menu, social media graphics, and any future design needs.