Cville Downtown Brand Identity

A place this loved deserved an identity that lives where the community does. Drawing on Charlottesville's nickname, Cville, as a more personal, connected representation of place, we developed a custom hand-drawn wordmark and illustration suite rooted in the details of Charlottesville's downtown mall - the lampposts and café tables, the storefront arches, to the pavilion and mountains in the distance. The color palette draws on the area's lively energy, and the logo suite spans a range of lockups, from an anniversary mark celebrating 50 years to simplified versions built for everyday use by locals and visitors alike, well beyond the celebration.

Now out in the world, the identity appears on banners along the brick-paved strip, in storefront windows, on utility boxes, on merch, and more. The new Cville brand doesn't just represent this place - it lives here now.