Cville Downtown Mall

A place this loved deserved an identity that lives where the community does. We developed a custom wordmark and illustration suite drawn from the mall itself, from the lampposts and café tables to the storefront arches and mountains in the distance, along with a palette inspired by its lively energy, and an anniversary lockup marking 50 years since 1976.

Now it's out in the world: from banners down the brick-paved strip, to storefront windows, utility boxes, merch, and more. The new Cville brand doesn't just represent this place, it lives here now.