Canned wine is no longer a fad, it’s a $45 million business
We are excited to be participating in the growth of canned wine. We have several new projects in the works, putting quality wine in a more convenient package. Canned wine is approachable and accessible, which invites bold, vibrant, and fun aesthetics targeted at a younger market. The design possibilities are endless and we can not wait to share more of what we are working on!
According to a September 2018 article (link above):
- Sales of canned wine grew 43 percent in the U.S. from June 2017 to June 2018.
- While canned wine is still a tiny portion of the wider industry, it is one of the fastest growing categories thanks to millennial drinker.
- These cans can be brought to places that glasses cannot, like the beach, the park and campsites and are also easier to recycle than glass bottles. Some casual drinkers also see canned wine as less pretentious.
“The demand for the canned wine is so great that Union Wine had to build its own 43,000-square-foot bottling and canning facility. Now, production of its Underwood canned wine has outpaced its bottled wine. This year, 55 percent of its wine was packaged into cans.”