Darcey Lacy

Over the last 17 years, Darcey has grown Watermark Design into an award-winning branding and package design studio, serving businesses nationally, and gathering accolades from The Dieline, HOW and PRINT Magazines, Harper’s Spirits in the UK, and the San Francisco Chronicle, among others. Watermark’s specialization in the alcoholic beverage category was born from Darcey’s personal love of wine, and has since expanded into the craft beer & spirits industries. Darcey’s time prior to founding Watermark was spent as the design lead within marketing groups in industries from law to biotech and hospitality. Her background in marketing shapes Watermark’s approach to design, considering not only the aesthetics, but also the sales and strategy needs important to the long-term success of the brand. Darcey holds a BFA in graphic design from James Madison University.