The Clifton

Boutique Hotel Branding

The Clifton is a luxury boutique hotel, renovated in 2018 to reflect a new, modern aesthetic within an iconic historic estate. Watermark designed the hotel branding to echo the contemporary interiors while respecting the historic provenance of The Clifton. The new logo design features architectural details found on-property, tying your physical experience into the branding. Throughout the collateral, you will find custom illustrations, drawn to evoke the hand-wrought textures of the original building, built in 1799 by Thomas Mann Randolph.


Brand IdentityMenu DesignPrint Collateral


Hand-illustrated herbs & vegetables, cultivated in the Chef's garden, decorate the interior covers with a subtle spot gloss