No Labels Gin Label Design

Watermark was thrilled when Matchbook Distilling called with the charge to design a unique gin label design for No Labels, a non-partisan group focused on problem solving. 

We took them at their word to create something ‘unique’, designing a two-sided label with a unique die-cut following the custom illustration of two hands ‘meeting in the middle’. Because the gin label design is double-sided, you can view the reverse of the hands through the liquid from the back of the bottle, creating a 360 degree experience as you turn the bottle. We topped it off with a neck label with their tagline. Cheers!