Watermark is a boutique branding & package design studio. We hone in on your specific industry challenges to create a unique, high-quality design that outpaces your competition.

We believe that great design drives sales through increased shelf presence. Our job is to entice someone to choose your product for the first time or choose your company, before they have tried it or know you, using clear & impactful branding.

Headquartered in Charlottesville, Virginia Watermark has been helping clients create, launch and elevate their brands since 2007.

Watermark is a boutique branding & packaging studio. We hone in on your specific industry challenges

to create a unique,

high-quality design that

outpaces your competition.

We believe that great design drives sales through increased shelf presence. Our job is to entice someone to choose your product for the first time or choose your company, before they have tried it or know you, using clear & impactful branding.

Watermark is a boutique branding & package design studio. We hone in on your specific industry challenges to create a unique, high-quality design that outpaces your competition.

We believe that great design drives sales through increased shelf presence. Our job is to entice someone to choose your product for the first time or choose your company, before they have tried it or know you, using clear & impactful branding.

Headquartered in Charlottesville, Virginia Watermark has been helping clients create, launch and elevate their brands since 2007.

Hire Experience

With experience comes knowledge. We have been designing for craft beverages & premium brands since 2007. From navigating government approvals to having a deep database of resources, vendors, and unique production processes to further develop your design, let our experience lead your brand to the front of the pack, out of the gate.

Hire Expertise

2024 Awards & Recognition:

2024 San Francisco Chronicle Wine Competition: Silver
2024 World Brand Design Awards
2024 GDUSA Package Design Awards

2023 Awards & Recognition:

2023 The Spirits Business : Global Spirits Design Master
2023 Harpers Design Awards : Bronze
2023 PRINT Awards : First Place
2023 World Brand Design Awards : Silver+Bronze+Bronze
2023 Pentawards : Shortlist
2023 Comm Arts Design Awards : Shortlist
2023 GDUSA Package Design Awards

 

2022 Awards & Recognition:

2022 Harper’s Wine & Spirit UK : Silver
2022 SF Chronicle Wine Competition : Gold
2022 The Spirits Business | Global Spirits Design Masters : Silver
2022 World Brand Design Society : Bronze

 

Hire Experience

With experience comes knowledge. We have been designing for craft beverages & premium brands since 2007. From navigating government approvals to having a deep database of resources, vendors, and unique production processes to further develop your design, let our experience lead your brand to the front of the pack, out of the gate.

 

Hire Experience

With experience comes knowledge. We have been designing for craft beverages & premium brands since 2007. From navigating government approvals to having a deep database of resources, vendors, and unique production processes to further develop your design, let our experience lead your brand to the front of the pack, out of the gate.

Hire Expertise

2024 Awards & Recognition:

2024 San Francisco Chronicle Wine Competition: Silver
2024 World Brand Design Awards
2024 GDUSA Package Design Awards

2023 Awards & Recognition:

2023 The Spirits Business : Global Spirits Design Master
2023 Harpers Design Awards : Bronze
2023 PRINT Awards : First Place
2023 World Brand Design Awards : Silver+Bronze+Bronze
2023 Pentawards : Shortlist
2023 Comm Arts Design Awards : Shortlist
2023 GDUSA Package Design Awards

 

2022 Awards & Recognition:

2022 Harper’s Wine & Spirit UK : Silver
2022 SF Chronicle Wine Competition : Gold
2022 The Spirits Business | Global Spirits Design Masters : Silver
2022 World Brand Design Society : Bronze

 

Hire Experience

With experience comes knowledge. We have been designing for craft beverages & premium brands since 2007. From navigating government approvals to having a deep database of resources, vendors, and unique production processes to further develop your design, let our experience lead your brand to the front of the pack, out of the gate.

 

OUR TEAM

Darcey Lacy

Founder, Creative Director
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Sue Cox

Account Manager
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Rebekah Seiler

Lead Graphic Designer
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Becca Miller

Graphic Designer
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Christian Pedersen

Graphic Designer
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Lindsay Petschauer

Art Director
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WHY WATERMARK

Testimonials

“We are directly seeing this work pay for itself with increased website traffic and orders and relationships with new wholesale partners. I truly believe your label and logo design changed us from a brand that would be regionally carried to a brand that can be nationally carried, and I feel confident pitching to bigger companies than I would have before.”

Megan Thomas
Founder, Crescent Simples

“Watermark Design is a phenomenal branding and marketing firm! The time they spent with me to learn my story, background and beliefs really made our brand come alive. They will literally go that extra mile to make sure the branding executes well. They do what they say and in the time they say they will do it. The experience, fun, value and expertise you will get from Watermark Design is well worth the investment for your future!”

Ricardo A.Garcia
Founder, Back Unturned Brewing Co., San Antonio TX

Trained Professionals

Our team of designers at Watermark are experienced and professionally trained to execute your project, with degrees in graphic design as well as years of hands-on experience, our accomplished team looks forward to bringing your brand to the next level.

Watermark’s designers are also skillful artists and bring a passion for hand-wrought elements into our projects. From custom illustration to hand-lettering, we can create a brand exclusive to you, informed through research and experience.

Long Term Partnerships

Whether starting early on your brand or re-envisioning your current look, by keeping your entire brand under our multi-disciplinary firm, you will have cohesiveness between projects, and designers who know the in-depth provenance of each component in your brand. There is a cost savings in consistency, as you do not have to re-introduce your brand at every step. We consider the future implications of each step you take, and our ultimate goal is that we want your brand to not only be beautifully distinct enough for the world to take notice, but that it is successful through cohesion and innovation. We want to help as you evolve as your business grows and changes.