You’re In Luck Label Design

You’re In Luck is a natural body product company, offering everything from natural bug spray to natural deodorant. Watermark was tasked with a brand refresh for the logo design as well as a label design for their natural deodorant.

Watermark updated the You’re In Luck crossed-fingered logo and added new typography for the brand name.

A custom illustration was created for each scent, with the ingredient held by the hand on the front label design. These illustrations further differentiate each scent beyond the new fresh and fun color palette designed to pop on-shelf, layered on top of a natural background color, linking the past packaging to the present.