2013 Virginia Film Festival
2013 was the third year we’ve collaborated with the amazing folks over at the Virginia Film Festival. Our goal was to create a campaign that spoke to the scope of the Festival and it’s impact on the city of Charlottesville while feeling connected to what makes Charlottesville such a great place to be.
We presented 8 or so concepts to the organizers and staff and hands down the concept that won – hot air balloons. If you have spent any time in Charlottesville on a gorgeous Autumn morning, you will undoubtedly see a small fleet of hot air balloons lazily drifting over the city; and no one tires of such a site. These gloriously simple craft have a way of inspiring people and in a small way, unite our community through a shared experience (even if it’s just spotting them from the ground).
Taking this inspiration, sketches were drawn, tracings were refined, scans were digitized and slowly but surely the balloon took on its final form. This was then translated into posters, ads, t-shirts, mailers, and ultimately a 2-story banner that stretched up the side of a downtown parking garage.